Resume By Nico - Brand Strategy + Identity Design

•

Client
Resume By Nico

Discipline
Resume writing and personal branding

Location
Rhode Island, USA

The Brand

Led by Nicole Steen, Resume By Nico is a resume writing and personal branding service for Creatives, career changers, and bold peeps. The brand has been in business for eleven years, and has a solid track record. They're the best in the biz.

The Problem

Resume By Nico outgrew their brand. It was time for new messaging and a new visual identity.
Nicole spent 18 months mulling over Pinterest moodboards, branding concepts, and colour palettes.
Enough was enough, so she called in my help.

The Solution

A brand strategy process to give Resume By Nico clarity and direction.

Brand goals. Core values. A clear mission and vision. Brand voice. Brand attributes.

A solid, aligned, brand strategy to inform the brand’s new visual identity:

An unlikely colour palette to reflect the brand’s magic.

A strong, editorial header font to show intellect and authority.

A wordmark with sharp serifs and pen flourishes. (Nicole is writing your resume with her energy and her pen.)

An icon of Cola, the brand’s angel dog. (Why a dog for a resume writer's logo? Cola is integral to the brand’s story and is the perfect and ONLY symbol for the brand.)

--

Since rebranding, Resume By Nico has already unlocked a new level of business.

That, along with confidence, clarity, and direction, is the power of brand strategy and visual identity design.